Each picture was taken on the live site tonight, desk already on shift
01 · Fort Worth, Texas
Brad
Who Fixes Foundations · Independent help for homeowners with foundation trouble
A homeowner lands at 9pm with a crack in the wall and a photo on their phone. Brad asks what they are seeing, never says it is safe, and has the conversation waiting for Simon by morning.
Answers every hour, never diagnoses, never prices.
Rung 2: the whole front of the business built around the desk
Say hello to Brad
02 · Nashville, Tennessee · Showroom: a real desk on a business we made up
Sam
Roofing Solutions (showroom) · A roofer we made up, so you can see the desk work
A homeowner lands at 9pm with a stain spreading across the ceiling. Sam asks what the roof is doing, never says it is safe, takes the photo and the address, and books the inspection into the diary.
The showroom desk: everything a roofer's own desk would do, on shift.
Showroom: the roofing industry page, the template for every trade
Say hello to Sam
03 · Melbourne, Australia
Grace
Amazing Headshots · Corporate and personal-brand headshots
A marketing manager needs twelve headshots by Friday. Grace names the three packages, finds a morning that suits, and books the session into Simon's diary while they are still on the page.
Books real sessions into a real diary, any hour.
Rung 1: the desk installed on the site the business already had
Say hello to Grace
04 · Melbourne, Australia
Mae
Fixed By Morning · Website repair for tradespeople, overnight
A plumber's site is down at 10pm and the ads are still running. Mae takes the address, tells them what she can see, and promises exactly when Simon will be in touch. Then she keeps that promise.
Takes the fault, keeps the owner warm until it is fixed.
Rung 1: the desk installed on the site the business already had
Say hello to Mae
05 · Melbourne, Australia
Iris
SynestraOS · AI systems for small business, run by an owner
A business owner is curious and short of time. Iris asks what the business does, finds the one task worth handing to a system first, and Simon replies with what he would build.
Discovery conversations while the owner sleeps.
Rung 2: the whole front of the business built around the desk
Say hello to Iris
06 · Yarra Valley, Australia
Simon's assistant
Living Image Photography · Portraits, forty years and more of them
A family wants a portrait and has a date in mind, or three. The assistant, wearing Simon's own face, settles the day and the time of day, then books a short call with Simon to lock it in.
The owner's own face at the door. The one thing nobody can copy.
Rung 2: rebuilt around the desk, the owner's own portrait as the avatar
Say hello to Simon's assistant
Next on shiftGerman Shepherds of Australia and Shoot the Dog. Every website we own gets a desk, then every website we build.
More than forty years of photographing people. Then this.
Every face on this page was made by a portrait photographer, and one of them is his own. That is the part nobody can copy: the owner's own likeness at the door, saying plainly that it is an AI, and that the owner reads every word.
Simon builds each desk himself, trains it on your business, and reads every conversation it has. When you write to one of these, you are writing to him.
Read how each one was builtEvery desk works to the same published standard
Five rules, written down, the same on every site above. A member of staff with the limits and accountability a good employee should have.
Read the Living Front Office Standard- tells you what it is and who is reading
- never prices, diagnoses, or promises on its own authority
- keeps every conversation warm until it is finished
- still works when the system behind it is down
- asks before it tells
Yours could be open by this time next week
Tell Iris what your business does, or write it down in seven questions. Either way, Simon replies himself with the first thing he would build.